SAMSUNG NOTE 8_A BIGGER SHOW

EVENTUALLY - SAMSUNG

Launch product; Live show and music event

Event Management, Production Management

Milan, Italy

Eventually

2016

Descrizione

Eventually?firma??A Bigger Show?, lo spettacolo di?Samsung Italia?per festeggiare il lancio di Galaxy Note8 davanti a?10mila persone. Il brand ha riunito all?Arena Civica di Milano, circa 10.000 appassionati da tutta Italia per celebrare il nuovo smartphone top di gamma.

La storica?Arena Civica ?Gianni Brera? di Miano, teatro di grandi imprese sportive, ha ospitato ieri ?A Bigger Show?, lo spettacolo esclusivo organizzato da?Samsung Electronics Italia?per celebrare con tutti i fan della sua?gamma Galaxy Note?l?arrivo in Italia dell?ultimo nato di questa famiglia, il?Galaxy Note8. Samsung ha affidato?l?organizzazione e la produzione dell?evento di lancio all?agenzia Eventually,?che?ha costruito il mood e il visual dell?evento?intorno al concept principale. L?evento, gratuito ha avuto il suo momento clou?nell?esclusivo dj set di Sebastian Ingrosso, che ha fatto ballare e scatenare le circa?10.000 persone?che hanno riempito lo storico anfiteatro milanese e si sono accalcate intorno al palco pi? imponente mai visto in Italia,?alto 30 metri?e con al centro?il pi? grande ologramma d?Europa. Un fronte scenico costituito da?120 metri di luci, laser palloncini e altri effetti speciali hanno contribuito a creare una scena dal fortissimo impatto visivo e sonoro.

L?evento ha visto la partecipazione di diverse star del grande e piccolo schermo, come?Alessandro Cattelan?(alla conduzione dello show dal palco) e il duo comico?Pio e Amedeo,?Tess Masazza?e?Diletta Leotta, oltre agli?Street Clerks?e il duo di youtuber?TheShow, che hanno incontrato i loro fan in un momento indimenticabile per molti.

SiKi ? stata coinvolta da Eventually per curare la Produzione Esecutiva e la Direzione di Produzione della parte di Show Televisivo costruito ad hoc per l’evento coordinando le attivit? di palco e i collegamenti in live streaming delle altre 3 location. L’evento ? stato trasmesso in streaming live sui social e pagina web dedicata.

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Eventually he signs ‘A Bigger Show’, the Samsung Italia show to celebrate the launch of Galaxy Note8 in front of 10 thousand people. The brand brought together about 10,000 fans from all over Italy at the Arena Civica in Milan to celebrate the new top-of-the-range smartphone. The historic “Gianni Brera” Civic Arena in Miano, the scene of great sporting ventures, hosted yesterday ‘A Bigger Show’, the exclusive show organised by Samsung Electronics Italia to celebrate the arrival in Italy of the newest member of this family, the Galaxy Note8, with all fans of its Galaxy Note range. Samsung has entrusted the organization and production of the launch event to the agency Eventually, which has built the mood and visual of the event around the main concept.

The free event had its highlight in Sebastian Ingrosso’s exclusive dj set, which made the approximately 10,000 people who filled the historic Milanese amphitheatre and crowded around the most impressive stage ever seen in Italy, 30 metres high and with Europe’s largest hologram in the middle. A scenic front consisting of 120 meters of lights, laser balloons and other special effects helped to create a scene with a strong visual and sound impact. The event was attended by several stars of the big and small screen, such as Alessandro Cattelan (conducting the show from the stage) and the comic duo Pio and Amedeo, Tess Masazza and Diletta Leotta, as well as Street Clerks and youtuber duo TheShow, who met their fans in an unforgettable moment for many.

SiKi was involved by Eventually to take care of the Executive Production and Production Direction of the TV Show part built ad hoc for the event coordinating the stage activities and the live streaming connections of the other 3 locations. The event was streamed live on social media and dedicated web page.

Job's Details

Executive Production
Production Management
Event Mangement

Numbers

1 largest hologram of europe
30 meters stage height
1 of the best and most ecclectic Italian presenters
1 international artist

Video Report