RIZLA MUSIC FESTIVAL TOUR

BIG IDEAS - RIZLA - IMPERIAL TOBACCO

Tour Event

Production Management

Italian Music Festivas and Main Turistic Cities, Italy

Big Ideas

2016

Descrizione

Il Rizla Summer Tour 2016 ha l?obiettivo di veicolare la propria brand promise ?Keep Rolling, Never Settle?,?permeare il territorio e conquistare un pubblico giovane all?interno dei?Music Festival?italiani, durante gli appuntamenti della?World SBK, all?interno dei ?Deejay X- Masters??e con una domination?strategica e divertente?nelle citt? pi? importanti di Italia.

L?activation plan?nei Music Festival pi? famosi?in linea con la philosophy del brand ha conquistato il pubblico che ? intervenuto al Big Stand Rizla: un?area dove l?intrattenimento era al centro di ogni attivit?,?regalando?divertimento, premi e prodotto.

Durante le tappe della?World?SBK e gli eventi di ?Deejay X- Masters??sono stati creati dei?Light Stand:?aree?dove l?intrattenimento comunicava sia il brand, sia il?mondo dei motori nel?primo caso, sia il mondo degli sport acquatici nel secondo caso.

SiKi ha curato per Big Ideas la Direzione di Produzione dell’evento in Tour nei mesi primaverili ed estivi in italia.

SK ARTISTS & PROMOTION si ? occupata inoltre, per la parte relativa ai Festival Musicali, della?consulenza sul territorio nazionale per la selezione dei Festival pi? adatti per il brand e la definizione della partnership su ogni evento

___________________________________________

The Rizla Summer Tour 2016 aims to convey its brand promise “Keep Rolling, Never Settle”, permeate the territory and conquer a young audience within the Italian Music Festivals, during the World SBK events, within the “Deejay X-Masters” and with a strategic and fun domination in the most important cities of Italy.

The activation plan in the most famous Music Festivals in line with the brand’s philosophy has conquered the audience that attended the Big Stand Rizla: an area where entertainment was at the center of every activity, giving fun, prizes and product. During the stages of the World SBK and “Deejay X-Masters” events, Light Stands were created: areas where entertainment communicated both the brand and the motor world in the first case, and the world of water sports in the second.?

SiKi took care for Big Ideas the production management of the event on tour in the spring and summer months in Italy.

SK ARTISTS & PROMOTION has also been involved, for the part related to Music Festivals, in consulting on the national territory for the selection of the most suitable festivals for the brand and the definition of the partnership on each event.

Job's Details

Production Managemtn
Pianification Tour Event
Budgeting
Production Strategy
Team Research
Production Execution

Numbers

25 Cities
10 Italian Music Festivals
3 Sport Events
90.000 contacts in a summer

Video Event