YAMAHA CREATING THE DIFFERENCE

CONNEXIA - YAMAHA MOTORS

Convention, Automotive

Production Management, Event Management

Barcelona, Spain

Connexia

2017

Descrizione

Yamaha Motor ? un?azienda composta da diverse anime, delle quali ciascun dealer ? parte cruciale. Per rappresentare al meglio questo concetto, e le sfide attese da ciascuno di loro in un mercato altamente competitivo, il key message identificato da Connexia per l?evento ? stato?Creating the Difference.

All?ingresso della venue dell?evento, il Centre de Convencions Internacional de Barcelona ??gli ospiti hanno trovato uno spettacolare ?time tunnel? espositivo contenente tutti gli ?hero products? dei 60 anni di storia del brand. Abbiamo scelto un grande e moderno auditorium perch? fosse il teatro originale e rappresentativo di una scenografica convention corporate che ha avuto fra i suoi relatori tutti i Campioni del Mondo 2015 targati Yamaha.

L?esclusiva cena di gala ? stata poi accompagnata da un live show presentato dalla showgirl spagnola Laura Barriales, con il concerto del jazzista inglese Jamie Cullum, oltre ad emozionali interventi dei campioni Moto GP di Yamaha Valentino Rossi e Jorge Lorenzo e una ?award ceremony? dedicata ai top dealer europei, alla presenza del President & Chief Executive Officer di Yamaha Hiroyuki?Yanagi.

Tre diversi grandi set-up per tre momenti clou della convention Creating the difference: uno di tipo museale all?interno dell?historical time tunnel; un light stage composto da cornici a luci Led e con colori gestibili separatamente e 3 mega schermi dalle stesse racchiusi per la convention; un big set up da grande concerto per l?enorme sala della cena di gala con pi? di 2.200 posti a sedere.

SiKi ? stata incaricata da Connexia della cura della Produzione Esecutiva e ?Direzione di Produzione dell’evento.

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Yamaha Motor is a company composed of several souls, of which each dealer is a crucial part. In order to best represent this concept, and the challenges expected from each of them in a highly competitive market, the key message identified by Connexia for the event was Creating the Difference.

At the entrance to the event venue, the Centre de Convencions Internacional de Barcelona – guests found a spectacular exhibition ‘time tunnel’ containing all the ‘hero products’ of the brand’s 60-year history. We chose a large and modern auditorium to be the original and representative theatre of a scenic corporate convention that had among its speakers all the 2015 World Champions by Yamaha.

The exclusive gala dinner was then accompanied by a live show presented by the Spanish showgirl Laura Barriales, with a concert by English jazz musician Jamie Cullum, as well as emotional speeches by Yamaha Moto GP champions Valentino Rossi and Jorge Lorenzo and an “award ceremony” dedicated to the top European dealers, in the presence of the President & Yamaha’s Chief Executive Officer Hiroyuki Yanagi.

Three different big set-ups for three convention highlight moments Creating the difference: a museum-type one inside the historical time tunnel; a light stage consisting of LED light frames with colours that can be managed separately and 3 mega screens enclosed for the convention; a big concert set up for the huge gala dinner room with more than 2,200 seats.

SiKi has been appointed by Connexia to take care of the Executive Production and Production Management of the event.

Job's Details

Executive Production
Production Management

Numbers

2 big World’s Champions of Moto GP
1 President of the Yamaha Motors
2200 guests from all Europe
1 Motocycle Pro
1 Live Concert with one of the best Jazz Rockers pf the world
10 awards for the best Europe Dealers

Video Report Event

Photo Backstage